My Top Resources for Understanding Social Media Marketing

Sat, 07/09/2011 - 21:49 — cynthia

People are always asking me how to get started learning about social media. The great thing about getting an education in social media marketing is that there are a ton of resources out there and they majority are completely free. Except for a couple of the books I mention, following blogs or Twitter don’t cost anything. However, there is so much information out there, it can be hard to navigate. So I’ve boiled it down to my top resources for those who are just getting started, or who are looking to keep up on the latest:

1) Subscribe to Mashable’s blog. If you only do one thing, make it a visit to Mashable.com. It’s the premier resource for all things social media. You can subscribe via RSS or follow them on Twitter.

2) Read David Meerman Scott’s book “The New Rules of Marketing and PR”. This was written a couple of years ago, but it was the most innovative look at the changing face of marketing, and still rings true. In my opinion, most other social media books out there are just a re-iteration of Scott’s messaging, so start with the original. He’s also got a follow up called “Real Time Marketing and PR” that is more recent, which is also a good, and quick, read.

3) Listen to Marketing Over Coffee. This is a free podcast, available on itunes. 30 minutes a week and you get Chris Penn and John Wall’s expert marketing opinions on the latest marketing trends. I listen to it on my way to work, the podcast format makes it easy to multi-task.

4) Join Twitter (if you haven’t already) and follow these people:

a. @ScottMonty. Scott is the head of social media at Ford Motor Company, and he successfully used it to transform Ford’s public image. He’s also a fellow Boston University Alum, and I can personally attest to the fact that he’s a great guy. But you don’t have to take my word for it, he’s also often quoted in the Wall Street Journal.

b. @broganmedia Chris Brogan is one of the first people who was really able to learn how to profit from social media, and he is a good model to follow. He’s also written a great book called Trust Agents.

c. @MarketingProfs Ann Handley just wrote a book called “Content Rules” in collaboration with @cc_chapman and posts great links to articles and other resources

5) “Like” other companies on Facebook. Start with Starbucks. With over 23 million fans, they are obviously doing something right. - they are one of the most engaging brands out there. You might not like their coffee, and your business model is probably different, but see how they interact: a combination of fun and interesting posts with some soft sell messaging, and it’s a recipe for success. Then start taking a look at other successful companies in your industry, and learn from what they are doing.

6) Get out and network. There are lots of free and low cost events that are chances to meet other marketers, network and hear real life stories of how people are using this new media. If you are in the Boston area – 2 sites to check out for upcoming events are:

a. Boston Tweet-up shows a calendar of events related to social media:bostontweetup.com/calendar/

b. MITX is a professional organization for internet marketing, and they host some very informative events. Check them out at www.mitx.org

There are plenty more resources out there, but I wanted to keep it to a manageable list, so I’ll stop here. I’m sure there are some that are your favorites…so leave a comment and let me know what you’d add to the list!

New Media Marketing

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